The main color is light purple you can also see a withe purple colored cow as there symbol. This is already seen everywhere. If you just see this color is leads you directly to milka chocolate . But in my mind if I would create a design for chocolate I would not choose this color, but because of the quality and the popularity of this product they can use whatever they want.
The font is very recognizable and seems very soft, so it is combined with the product itself, you will think that the chocolate is soft too. They have different taste of this chocolate but the shape and the main design is always the same. Lastly I would say the design of the product is very harmonic and has a recognizable touch.
Yummmyyyy Klugschiss des Tages: The name Milka comes as combination of two German words Milch (milk) and Kakao (cocoa), as the two main ingredients for the milk chocolate ;)
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